Before I move on to the events and activities of November… Oops! Too late, I’m already over my head into November’s busy pre-launch activities…
Still, I want to share the results of October’s DeClutter For Good Book Drive. (To learn more about More Than Words, the great mission-driven organization to which we donated books, you can read the original post about MTW by clicking here.)
In fact, it’s more than just a matter of wanting to report the results. Remember, the business I’m starting is a social enterprise ~ say it with me now ~ a business that is focused on serving a financial mission and an environmental mission in a financially-self sustaining business model… And, as a business, it’s really important to be able to measure and track results in a way that is meaningful, helping to assess the success (or room for improvement) of the effort…
In traditional terms, business measurements sooner or later boil down to return on investment…What’s in it for the owners, the partners, the investors or the shareholders? For folks who are driven by money, whether it’s the desire to accumulate it, what you can buy with it, or even the fear of not having enough of it, working toward financial goals is a real motivator…
But… While I understand money, I like to spend money, I prefer to get a good deal, a bargain, good value for my money, I can read a P&L statement, cash flow analysis, a balance sheet… The truth is money keeps my attention for only so long (which might explain how I opted for volunteer work and community service for the last decade). And, I’m not the only one who feels this way… In fact, there’s an awakening that is taking place that is being shared by increasingly more people (I blogged about some successful business people ~ does the name Bill Gates ring a bell? ~ People who have turned their attention to using their accumulated wealth and their problem-solving minds and challenge-loving, entrepreneurial spirit for the greater good. Click here if you want to read the post).
Rather than a focus on money as the “ultimate bottom line,” I have really found my place in social enterprise, where there truly is a “triple-bottom-line” and the impact of the business’ activities and undertakings on all stakeholders come into play and measurements are discussed in terms of social return on investment… What’s more, I’ve found like-minded people who share the same values-based, mission-driven pathway to a career that is fulfilling in a way that is measurable, and satisfying, in more meaningful terms… For me, it’s a heck of a lot easier to get my head and my heart, my passion and my mind, around the interest of a group of stakeholders rather than a concern that doesn’t go any deeper than 2 decimal points…The funny thing is, when you know the money is serving a mission, it takes on so much more meaning, for the change and potential for good that it represents…The significance of money suddenly takes on a greater importance to me when considered in the context of doing good…
Read on for the stakeholders and results of our More Than Words book drive…
(more…)